Vision & Mission

UMS has a vision that sets the direction for the company as whole; it is a united goal which will give a clear idea of what we stand for. Our focus has always been future-oriented and the new company mission highlights what we do today in order to reach our vision. It is important that the vision is specific, therefore UMS has highlighted four key principles that will make a difference towards all stakeholders and ultimately create value for them. Our aim is to actively follow these standards in our daily work to better UMS.


World leading provider of citizen communication and public warning


Provide innovative communication solutions to make a significant difference in people’s lives

Our values

– Curiosity – always ask why
– Simplicity not complexity
– Open mindedness to any new idea
– Impactful organisation – Focus on achieving great results
– Recognition of innovators – both in success and failure

– Keep promises and commitment towards all stakeholders
– Accuracy
– Have the right momentum
– Precise communication to achieve trust
– Accountability – We take responsibility

– Dedication to saving lives
– Tenacity – very determined
– Excitement to make a difference
– Be inspired and inspire those around you

– We do not compromise when it comes to our integrity
– Fairness – we are objective in everything we do
– Mistakes happen – be willing to admit and correct them
– Courage – speak your mind even if it’s debatable

– Respectful and inclusive
– We value and learn from each other as we strive for excellence
– Communication – be percipient towards all stakeholders
– Selflessness – setting the company first