When it comes to public alerting, no amount of contingencies can be considered excessive. Different groups within the population require different alert channels.
While social media channels are extremely effective in reaching out to the younger generation, the older populace would prefer voice calls.
Similarly, app notifications can be more effective in urban settings with adequate Internet connectivity whereas SMS would be ideal in rural or remote locations.
Keeping this in mind, UMS Alert comes equipped with multiple alert channels for alert dissemination. Not only does this approach ensure a higher success rate in terms of reaching out to people, but also provides emergency responders with multiple perspectives of witness responses.
Voice channel continues to be a critical medium to distribute alerts as it receives immediate attention and is capable of capturing itemised responses via DTMF keys. Voice alerts can be sent to various devices: fixed line phones, mobile phones and even some pagers.
UMS Alert allows multiple accounts to be setup to associate with organisations in Facebook and Twitter. Users can post to social media pages in various languages and also attach images/videos describing incidents.
Radio can be a useful channel to distribute uni-directional alerts to a large populace within a short span of time. UMS’ systems can easily integrate with multiple radio broadcasters over the internet protocol, which is useful to reach out to various demographics in the population.
Digital signage can be used to broadcast alerts in urban environments or railways and roadways where such display devices are generally present. This can be used to divert incoming traffic or to guide people out of an affected region.
All mobile phones support SMS, no installation or configuration is needed to receive messages. SMS has a high attention factor and messages pop up on the screen with a sound alert by default. SMS i familiar for communication and replying is straightforward. SMS is one of the most commonly used alerting channels in UMS’ alert solutions.
Common Alerting Protocol (CAP)
Common Alerting Protocol (CAP) was developed to serve as a standard method for collecting and relaying instantly and automatically all types of hazard warning for input into various alerting systems to be disseminated simultaneously to several applications. UMS’ alert systems are capable of receiving CAP inputs as well as transmitting CAP compliant alerts.
UMS’ alert systems can integrate with one or many TV stations, with the capability to transmit both textual alerts or full screen graphics which can be easily understood by citizens. Television remains a powerful medium to attract the attention of a vast number of people simultaneously.
This channel can act as an effective medium to reach out to people who are frequently online. UMS generated mails have a high delivery ratio with low spam scores augmenting their effectiveness.
Applications (apps) installed on smartphones works very well if the users download them in advance. Almost everyone has a smartphone, and important messages can be delivered with sounds and flashing lights. UMS offer a simple an easy to use app that sends messages to smartphones on Android an iOS platforms.
Sirens & Loudspeakers
In many regions of the world, sirens and loudspeakers continue to serve as effective emergency media. UMS’ solutions can integrate with any siren or loudspeaker networks over the internet protocol and quickly deliver precise instructions to aid or guide the affected populations.
The UMS TETRA integration sends alerts and messages to users of the emergency network. The system sends and receives response to SDS alerts (SMS equivalent) through one or more TETRA terminals, also supporting call out, voice, status/response and groups.